Communication programme
Customising Corporate Communications
Build a communication approach that connects organisational priorities with clear messages, the right channels and the people who need to act.
Programme overview
Make every message purposeful.
Corporate communication shapes understanding, trust and action inside and outside an organisation. This programme helps participants move from isolated announcements to an intentional communication system aligned with business goals.
Participants work through audience priorities, message design, channel choice, governance and measurement to create communication that is consistent without becoming generic.
Learning outcomes
What participants will be able to do.
Translate organisational priorities into communication objectives.
Segment stakeholders and adapt messages without losing consistency.
Select channels based on audience, purpose and urgency.
Measure communication effectiveness and refine the approach.
Programme outline
Topics covered.
Communication strategy
Connecting business direction, communication goals, outcomes and organisational reputation.
Stakeholder analysis
Mapping influence, information needs, expectations and preferred ways of engaging.
Message architecture
Core narratives, supporting evidence, tone of voice and message adaptation.
Channels and campaigns
Choosing an effective mix across internal, external, digital and leadership communication.
Issues, measurement and improvement
Communication during change or uncertainty, useful metrics and continuous refinement.
Who should attend
For professionals shaping organisational messages.
Suitable for teams responsible for communication strategy, stakeholder engagement, reputation or employee communication.
Related programmes
Build connected business capability.
Continue with customer experience, planning or event delivery.
